The Capsule

Privacy Policy

Last updated November 1, 2026

Overview

The Capsule ("the App", "we", "us", or "our") is an AI wardrobe stylist. You photograph the clothing you own, our AI identifies each piece, and the App builds outfits from your real wardrobe. This Privacy Policy explains what we collect, how we use it, and the choices you have.

By using the App you agree to the practices described here.

Information we collect

Account information: the email address you use to sign in, managed through our authentication provider.

Profile information: an optional display name, the gender you select so we can style for you, your language preference, and an optional profile photo.

Wardrobe photos: the photos you take or upload of your clothing, stored privately in your own per-user folder.

Approximate location: an approximate (city-level) location, from your device when you allow location access and otherwise estimated from your network, used to fetch local weather for outfit suggestions and to show products sold in your country. Only the country is sent to our servers. We do not collect precise GPS location.

Discover profile: your account has a username, which other users see on your Discover profile alongside any looks you choose to share. We also store the people you follow.

If you invite someone with a link, anyone who opens it sees your display name, and your profile photo if you can be found in search, until the link is used or ends after 7 days.

Activity in the App: the looks, products, and profiles you view, tap, or save in Discover, the searches you run there, the feedback you give on suggestions (for example "Not this one"), the shopping links you open, the steps you reach while setting up the App (for example opening the camera or seeing your first look, recorded with a random identifier the App keeps on your device), and when you last used the App.

Sign-up details: when you create an account, the kind of device it was made on (platform, system version, model, and App version) and its time zone, and, only if you choose to answer, how you heard about the App.

Notifications: if you allow notifications, a push token that lets us deliver them to your device, plus your time zone and language so they arrive at a sensible hour and in your language.

Crash reports: when the App crashes or hits an error, a report with the error message, where in the App it happened, the App version, and your platform.

Reports and blocks: if you report content or block someone, we keep the report (what you reported, the reason, and any note you add) or the block, so we can review it and keep you apart.

Advertising measurement: the App includes Meta’s software development kit and, on iPhone, TikTok’s, so we can see which of our ads lead people to the App. Each tells its company that the App was installed and opened, and when a new account was made and its first look shown, together with technical details about the device (such as its model and system version) and an identifier the kit creates for this installation. Neither collects your device’s advertising identifier, and the App never asks to track you. Meta and TikTok report the results to us per ad campaign, never per person.

We use no other third-party advertising or analytics SDKs, and we do not build advertising profiles about you. Your other activity in the App is first-party data that stays with us and our service providers.

How we use your information

To provide the core service: identify your clothing, generate outfits, save your looks, and plan trips, events, and weeks.

To localize suggestions to the current weather where you are.

To personalize Discover and your outfit and shopping suggestions based on your activity and feedback in the App.

To send the notifications you have allowed, such as your daily look or plan reminders. You can turn them off at any time in the App’s settings or your device settings.

To understand how people find and use the App, so we can improve it, and to measure which of our ads lead people to install it and sign up.

To diagnose crashes and errors and keep the App reliable.

To create and secure your account and sync your preferences across your devices.

AI processing of your photos

To identify and present your clothing, photos you add are sent to our AI providers for processing: OpenAI (for visual classification of each item) and Google (to clean up the item image into a product-style photo).

Photos are processed only to provide the App’s features. They are never used to serve you advertising. Our providers process this content on our behalf under their respective terms, and we do not sell your photos or personal information.

Location and weather

To fetch the weather, your approximate location (from your device if you grant location access, otherwise estimated from your network address) is sent to third-party weather and geocoding services (Open-Meteo, BigDataCloud, and geojs.io) to retrieve current conditions. Your location is used in the moment to fetch weather; it is not stored as part of your profile or used to track you.

We also use the country of that location to show products sold where you are. Only the country, never the location itself, is sent to our servers, with shopping requests, and it is recorded with the shopping links you open. Without a location, your device’s region setting is used.

You can deny location access and choose the weather manually instead.

Third-party services

We rely on the following service providers (subprocessors) to operate the App: Supabase (authentication, database, and photo storage); Railway (hosting for our API servers); OpenAI and Google (the AI processing described above); Expo, Google Firebase Cloud Messaging, and Apple Push Notification service (delivering notifications and app updates); Open-Meteo, BigDataCloud, and geojs.io (weather and geocoding); and Serper, SerpAPI, and OpenWeb Ninja (product lookups for shopping suggestions).

Meta Platforms and TikTok receive the advertising-measurement events described above and process them under their own privacy policies (facebook.com/privacy/policy and tiktok.com/legal/privacy-policy).

Each provider processes data under its own privacy terms.

Shopping and affiliate links

When you ask to upgrade a look or complete your wardrobe, the App may show shopping suggestions that include affiliate links. If you buy through one of these links, we may earn a commission at no extra cost to you. This does not influence which items we suggest.

Data retention

Your wardrobe items, outfits, and plans are kept until you delete them or delete your account. Deleting your account permanently removes your wardrobe photos, looks, plans, and account data.

Your rights and deleting your account

You can access, correct, or delete your information at any time from within the App. To delete everything, go to Settings → Account & security → Delete account. This permanently removes your data and cannot be undone.

Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA. Contact us to exercise them.

Children’s privacy

The App is not directed to children under 13 (or under 16 in the European Economic Area), and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

International data transfers

Your information may be processed in the United States and other countries where we or our service providers operate, which may have different data-protection laws than your own.

Security

We protect your data with encryption in transit, per-user access controls so only you can see your wardrobe, and server-side handling of all AI provider keys (they are never exposed in the app).

No method of transmission or storage is completely secure, but we work to protect your information.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, notify you in the App.

Contact us

Questions about this policy or your data? Email us at support@jointhecapsule.com.

© 2026 The Capsule · jointhecapsule.com